On-the-Court Confidence. Off-the-Court Style.

2024 Collegiate partnership campaign

I created campaign messaging and worked closely with creative partners to concept interview and trending audio social outputs to leverage our 2024 collegiate athlete partnerships with basketball players D.J. Wagner (University of Kentucky), Tyrese Proctor (Duke University) and The Ohio State University’s Kaia Henderson and Jacy Sheldon ahead of March Madness. The videos promote our new Luxe Comfort Collection featuring athleisure styles in addition to Express basics for men and featured our first-ever female collegiate athlete partners during Women’s History Month.

SOCIAL CAMPAIGN PRESENCE

SITE AND EMAIL CAMPAIGN PRESENCE