Celebrity Stylist Activations

Starring allison bornstein, brandon williams,
sam spector and zerina akers

I helped with scripting, led messaging and acted as on-set Brand Voice representation for a number of Express’ fall 2022 video shoots capturing long- and short-form social content offering styling tips from renowned professional stylists. Additionally, I led digital messaging across numerous platforms to promote our celebrity stylists and integrate them into customer mindset moments like New York Fashion Week.