CJ & Jaxon’s Picks

CJ & JAxon’s picks

I scripted and led four on-set interviews starring The Ohio State University’s former quarterback (CJ Stroud) and wide receiver (Jaxon Smith-Njigba) as well as celebrity stylist Brandon Williams.

The videos activated our styling community around our fall new arrivals, paid homage to Express’ home state and headquarters in Columbus, Ohio, and drove excitement among our men’s business while showcasing the quality, versatility and feel-good style our fall assortment provided.