Dream Big, Dress Accordingly
Dream Big, Dress Accordingly With Tan France
Dream big, dress accordingly styling series with tan france
I scripted and led numerous interviews and styling sessions with renowned stylist and TV personality Tan France to showcase the power of dressing for confidence along with the power of mentorship. All videos sought to drive donations and awareness to our Dream Big Project partner Big Brothers Big Sisters of America.
In the series, Tan dresses BBBSA Littles for their upcoming milestones including graduation, college, the new year and more. I wrote digital and OOH ad copy to accompany and market the activation in addition to editing and overseeing social messaging.
