Rachel Zoe's Store Style Squad
Rachel Zoe’s Store Style Squad
Rachel zoe’s store style squad challenge
I helped script and acted as on-set Brand Voice representation for Express’ Style Squad Series, a fast-paced highlight of our fall 2022 assortment displayed through the lens of a style challenge with celeb stylist Rachel Zoe and our top store associates. The activation drove excitement around our fall product through long- and short-form social content as well as digital content and press outreach. I also acted as digital messaging lead and social copy editor.
