Macy's
The benefits of the Macy’s Star Rewards program & product inventory speak for themselves—and when they can’t, copywriters lend a word (or two).
Triggered Email Campaigns
I wrote a series of triggered emails designed to incentivize shoppers to revisit their favorite brands & products based on their browsing and purchasing history.
Fall 2021 Star Rewards Sitelet Refresh
Beauty & Loyalty Campaign Concept Work
Macy's 2020 Holiday Gift Card digital campaign
I concepted, wrote & helped develop the 2020 Holiday Gift Card & E-Gift Card campaign alongside our marketing and design teams.
MONTHLY STATEMENT STAR REWARDS CAMPAIGN
I helped concept & write dynamic “Monthly Statement” emails as part of a personalization initiative to consistently engage members with their of-the-moment program stats, benefits, and more.
