Express
As a Sr. Copywriter and people leader at Express, I concept and execute 360-degree omni-channel campaigns, writing, editing and aligning messaging across digital, social, print, video, app and influencer assets. As the owner of pre-season messaging, I write copy that sets the precedent for in-season execution while collaborating with creative, strategy and design teams to ensure delivery of our key purchase drivers and leadership vision. Additionally, I manage, lead and edit the team’s social copywriter, overseeing social storytelling. I also act as the on-set scriptwriter and messaging lead for video campaigns. Welcome to my work!
In my current role as Sr. Copywriter at Express…
express social media COPY WRITER & editor
Copy editor and proxy-writer on short-form social video scripting, interviewing, proofing and approving all social copy concepts.
hot on tiktok. hotter in reality.
Crafted campaign framework and led copy for a social-first campaign starring Bravo’s Ciara Miller (Summer House) and Madison LeCroy (Southern Charm).
2024 Collegiate athlete partners
Owned campaign messaging and copy for the 2024 collegiate athlete partnerships with The Ohio State University’s Kaia Henderson & Jacy Sheldon, Duke University’s Tyrese Proctor and University of Kentucky’s D.J. Wagner ahead of March Madness.
CONFIDENCE IS IN OUR JEANS
Lead monthly campaign messaging, creating pre-season guides to writing in-season assets across digital, OOH, print, organic
and paid social channels, and more.
BRIAN ATWOOD X express
Interviewed and owned messaging for an earned-first brand collaboration with luxury accessories designer Brian Atwood.
DREAM BIG, DRESS ACCORDINGLY
WITH TAN FRANCE
Acted as messaging lead, scriptwriter and on-set interviewer, and digital copywriter for the brand’s styling series featuring Tan France, benefitting Big Brothers Big Sisters of America.
RACHEL ZOE’S STORE STYLE SQUAD
Owned messaging for omni-channel campaigns activating store associates with renowned stylist Rachel Zoe.
OHIO STATE UNIVERSITY ATHLETES
Owned messaging and scriptwriting for all digital and social channels for the brand’s collaboration with former OSU athletes CJ Stroud and Jaxon Smith-Njigba.
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EXPRESS CELEBRITY STYLISTS
Concepted and owned messaging for the brand’s celebrity styling series.
EXPRESS STYLE EDITORS
Acted as messaging lead, scriptwriter and on-set interviewer, and digital copywriter for the brand’s Express Style Editor program recruitment initiatives.
